This metric is a ratio of the amount of people who visit a website by clicking on an advertisement compared to how many people just view a page or an advertisement. This measures how much advertisers pay every single time a new lead takes some sort of predefined action, such as clicking something, buying something, submitting a form, or even signing up for a newsletter. CPA stands for Cost Per Acquisition or Cost Per Action.Your average CPC can vary on a variety of factors, like the ad’s ranking, how many competitors are bidding on the same keywords as you, the maximum bid for specific keywords, and more. CPC can be tracked on both search engines, like Google, and social media platforms.

This means that you’re tracking how much you pay every single time someone clicks on one of your ads. You should also be tracking other KPIs (key performance indicators) and metrics as well, such as the ones listed below. You don’t want to just track CPM, though. Tracking your cost per mille is a powerful tool for not only bringing in more customers but also for developing the best digital marketing plan.

Adwords management company